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Growth Decision Sprint

Know what to do next
with your growth data.

I help your team answer one important funnel question, check the evidence and agree what to do next.

Let’s talk about your team
The starting point

Sound familiar?

  • Conversion has changed.
  • The reports do not tell you why.
  • The team cannot agree where to focus.

For growth, product, digital and ecommerce leaders with one important funnel decision and an analytics or engineering contact available.

What you get

Something your team can use.

Know what the data can tell you

Agreed funnel and metric definitions, a data-quality check, and analysis of trends, drop-offs and relevant segments.

Follow the evidence

Four concise weekly briefs with findings, uncertainty and questions. Reusable queries show where each material finding comes from.

Make the next decision

A recommendation and a prioritised action or experiment plan, with a decision record, owners and a way to follow up.

What matters at the end

You can see what the evidence supports, what remains uncertain and what to do next. That may be a targeted measurement fix. The project does not promise conversion uplift or prove causation from observational data.

How it works

Four weeks, working together.

  1. Week 1

    Check

    Agree the funnel and metrics, check data coverage and establish a baseline.

  2. Week 2

    Investigate

    Find the relevant changes and segments. Check for measurement issues.

  3. Week 3

    Evaluate

    Test the remaining explanations against data and business context.

  4. Week 4

    Decide

    Agree the next action and hand over the evidence and follow-up plan.

The practical details

Clear expectations. Room to focus.

Your part

At least eight complete weeks of relevant data, sufficient activity, read access and context on releases, campaigns and tracking changes. A decision owner joins a weekly 45-minute review.

The scope

One web funnel with three to seven steps, one existing GA4 export in BigQuery, three to five metrics and up to three hypotheses. Other existing setups can be considered during scoping.

What’s outside the project

New pipelines, dashboards, live tracking changes, product implementation and cross-channel attribution are separate.

We check data readiness before starting. If critical gaps emerge, we agree any repair-first scope or revised plan with you before further work.

Optional ongoing support

Continue with weekly funnel reviews, action follow-up and a bounded number of deeper investigations each month. We agree the sources and capacity separately.

A personal approach

You’ll work with me.

Hi, I’m Johan.

I work alongside your team—from the first conversation to the handover.

My background includes analytics consulting at Curamando, growth analysis at The Domain Was Taken, and teaching web analytics and growth at Berghs School of Communication. My analytics work has included tracking and data quality during a telecom website migration.

We’ll work on your real challenges, review what happens and make the next step clear.

Let’s talk

Which decision is waiting
for a clearer answer?

Tell me about the funnel, what has changed and the decision you need to make.

We’ll discuss whether this project fits and agree the scope and fee before starting.